Project title: Strengthening the Tourism Attractiveness and Inbound Tourism of the Klaipėda Region

Project overview

This is a regional project aimed at strengthening the competitiveness of the Klaipėda Region in the tourism sector, increasing its visibility in international markets and promoting the growth of inbound tourism. The project addresses a challenge identified by the municipalities of the Klaipėda Region – limited development of high-value-added tourism, caused by insufficient efficiency of tourism services, strong seasonality, underused cultural and natural potential, and fragmented and ineffective marketing activities.

The project is implemented by the Association “Klaipėda Region” and co-financed by the European Regional Development Fund under the Investment Programme priority “A Lithuania Closer to Its Citizens”. The project is administered by the Central Project Management Agency (CPMA).

The project covers all municipalities within the Klaipėda Region Functional Zone (FZ): Klaipėda City Municipality, Klaipėda District Municipality, Kretinga District Municipality, Neringa Municipality, Palanga City Municipality, Skuodas District Municipality and Šilutė District Municipality.

main activities

• Development of a joint regional tourism marketing and communication strategy, including priority markets, target audiences and communication channels.
• Preparation and implementation of a regional tourism marketing and communication action plan.
• Development of regional communication directions and implementation guidelines for municipalities.
• Creation of the Klaipėda Region tourism website.
• Implementation of an international promotion campaign, including video content creation and dissemination through social media, media channels and other communication platforms.
• Strengthening cooperation between municipalities within the Functional Zone in the field of tourism.
• Coordination of tourism marketing activities to reduce duplication of efforts and ensure more effective use of resources.

project impact and added value

The project creates direct added value for all municipalities within the Functional Zone by increasing their international visibility, improving the efficient use of financial and human resources, strengthening coordination of tourism services and information dissemination, and promoting sustainable growth of the tourism sector.

In addition, the project strengthens regional identity and creates conditions for long-term tourism cooperation between municipalities, contributing to the strategic specialisation of the Klaipėda Region in tourism. Active promotion and the development of an attractive regional image will increase recognition of the destination, encourage interest in local attractions, traditions and events.

expected impact

• Increased number of international tourists visiting the region.
• Reduced seasonality of tourism.
• Stronger image of the Klaipėda Region as a tourism destination.
• More effective cooperation between municipalities in the field of marketing.
• Greater contribution of the region to the development of a higher value-added tourism sector.

PROJECT PARTNERS

• Association “Klaipėda Region” (project lead partner)
• Klaipėda City Municipality
• Klaipėda District Municipality
• Kretinga District Municipality
• Neringa Municipality
• Palanga City Municipality
• Skuodas District Municipality
• Šilutė District Municipality